#33 How to Build Your Personal Brand & Raise Your Profile at Work

The 360 Leadhership Podcast, Episode 33, 10 August 2022 by Lucy Gernon

Do you ever feel like you don’t get as much recognition as your colleagues?

Building a personal brand and raising your profile is critical if you want to increase your visibility at work.

I’ve created a free workbook to go along with this episode for you to download & work through… yes I might be crazy, but I’m giving this away for FREE!

Your personal brand gives you more control within your business and allows you to become more trusted and well connected with your boss and peers. It also strategically positions you for new opportunities that align with your professional persona.

A strong personal brand brings about a strong sense of leadership, and identity and will have many of your team or colleagues looking up to you.

You are representing yourself (e.g. at a job interview) or your company (e.g. at a conference) providing more publicity and maybe even business.

Think of it as your reputation and character all wrapped up in one term.

Here’s this episode at a glance:

[02:37] What exactly is your personal brand?
[05:07] How you can get clear on your personal brand
[09:13] Why is it important for your personal brand to align with your value
[11:15] How you can use your personal brand to stand out in your company